For Cockerel, we are not only trying our best to build the world's most advanced technology snowboards, we also think it is very important to make them look beautiful and unique.  It's hard to make snowboards look amazing.  The technical requirements for adhesion and durability under extreme climatic and physical conditions severely limit your imaginations.  These challenges have limited most companies to certain standard methods, often resulting in those copies with no vitality, no thought, no soul.  Through rigorous testing, crazy experimentation and value experience gained over many years of hard work, our crazy artists have developed their new techniques to maximize the unique potential of each graphic,  Our goal is to conquer those graphics that were previously impossible to achieve